The Top 3 Things You Must Include In Your Online Newsletter

By Kandie Frederick

Growing up on the central coast, Kandie is a third generation family in the North County and a second generation family in real estate. Joining Country Real Estate in 2000, and graduating from Cal Poly in San Luis Obispo, she brings a background of Agricultural Business to combine with her knowledge of the local real estate market. Working with her family and their decades of local real estate development, she is deeply connected to the roots of our community and its growth.
“This area continues to grow as people discover what a great travel destination it is, and what a great wine region it has become. Eventually, they realize what a great place it is to live and work as well. Adapting to the needs of our clients in a changing environment is always a priority. We remain the longest standing brokerage in a community we are deeply invested in. Our longevity is attributed to our innate ability to understand the North County: its people, its properties, and its culture.” -Kandie

What essential things does your e-newsletter to your database need to contain? In the last few years, agents have experienced a rollercoaster of changes. Interest rates hit astonishing lows of 2.65% in January 2021 before jumping suddenly back to 7.79% by October 2023, causing many in the market to balk. Lawsuits about agent compensation have made national headlines. Inventory and new construction are becoming increasingly concerning. With the market’s constant fluctuations, maintaining regular contact with your sphere of influence through an e-newsletter is more important than ever. An engaging e-newsletter can keep you top of mind with your clients and ensure they turn to you when real estate needs arise. Here are three essential components to include in your e-newsletter to maximize its impact:

1. Market updates and news. Your clients look to you, first and foremost, as the go-to resource for all things real estate. Your first goal should be to meet their expectations for expertise and professionalism. Especially in today’s fluctuating market, they need you to be a source of current information and often a voice of reason. Share analysis on local market trends, housing inventory levels, and average home prices. Offering your professional take on how these trends might affect buyers and sellers will underscore your value and keep your audience informed.

2. Company updates. Your e-newsletter is also a great place to share what is going on with your business. In communicating with your database, let them know about what they can expect from working with you. Introduce them to fresh faces and new insights by providing agent interviews. Entice them with success stories and client testimonials. Celebrate your achievements like company and agent awards. This can help humanize your brand and ensure that your database feels like a part of the experience.

3. Valuable content. The savvy agent knows that it’s always important to add value to their database beyond merely providing real estate services. Your content across every sphere should be filled with that value and establish you as a fixture in people’s lives and local communities. Remember to keep your content fresh, regular, and timely. Considering it’s April, incorporating spring-themed content into your newsletter can be both engaging and valuable. Share tips for spring cleaning, home maintenance checklists to prepare for warmer weather, or landscaping ideas to enhance curb appeal.

A well-rounded e-newsletter that provides market insights, celebrates your achievements, and offers value beyond real estate can significantly strengthen your relationships with your database. Keep your content relevant, engaging, and informative to remain a trusted resource for your clients. If you have any questions about crafting an effective e-newsletter or need further advice, don’t hesitate to reach out by phone or email. Your ability to connect with your audience through thoughtful content can set you apart in this competitive market.